28 July 2026 · 4 min read
Clear calls to action. Not a button circus.
Yes, weak "Contact us" buttons lose jobs. No, every page does not need five competing CTAs and a scarcity countdown.
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Straight talk for local trades
Websites, local agencies, WordPress, and how to get more jobs without living in a dashboard.
25 July 2026 · 5 min read
How many pages does a trade website need?
Some builders make page count sound like a philosophy exam. For most trades it is simpler than that.
Read article21 July 2026 · 5 min read
Free website audit vs free preview
Agencies love free audits. I would rather show you your site. Here's the difference that matters.
Read article14 July 2026 · 6 min read
Website maintenance is often just WordPress babysitting
Agencies say every site needs an MOT. A lot of the time they mean their WordPress stack needs constant updates. Here's the honest version.
Read article7 July 2026 · 5 min read
Updates by email. No dashboard.
Fully managed means you email me a price or a photo and I do it. No evenings lost in a website builder.
Read article16 June 2026 · 5 min read
Do I need SEO or just a website?
Agencies love complexity. For most local trades, start with a clear site, real details, and a phone number that works.
Read article12 May 2026 · 6 min read
Agency quotes vs founder price
Thousands upfront for a template, or £0 setup and £49/m managed. Let's put the quotes side by side.
Read article14 April 2026 · 5 min read
Your next job is on a phone
If your site is awkward on mobile, you are paying people to ring someone else. Keep it simple.
Read article10 March 2026 · 5 min read
What £49 a month actually gets you
Founder price £49/m. No mystery packages. Here's what is included and what you are not paying for.
Read article12 February 2026 · 7 min read
WordPress is not the future of web development
It is popular. It is also outdated logic, stacked plugins, and slow sites. Here's why I don't build trade websites that way.
Read article15 January 2026 · 8 min read
Can I have my site in a week?
Yes. Local agencies want you to believe websites take months. That wait is often the product. Here's the truth for trades.
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